Tulum: Where Luxury Meets Earthiness

On the southern tip of the Riviera Maya, Tulum has become one of Mexico’s most stylish beach destinations.

Carved out of jungle less than 50 years ago, Tulum offers a beautiful display of 21st-century trends of ecotourism and sustainability. In this beach town, luxury and earthiness coexist, providing tourists with chic bungalows and restaurants, as well as a spiritual vibe that comes from its focus on yoga and healing.

If you haven’t already thought of it before, we have compiled a list of six reasons why you should drop everything and book that long overdue trip to the Caribbean now.


It’s home to some of the most pristine beaches in Mexico.

If you’re a beach bum through and through, then there is arguably no better place in Mexico to visit than Tulum. Picture white sandy beaches for miles with crystal clear turquoise waters and swaying palm trees. The only thing you’ll have trouble with is choosing which beach club to stay and relax at!

Ever heard of a cenote? Don’t worry, there’s hundred for you to explore and get to know.

The Yucatán Peninsula is filled with hundred of cenotes, giant sinkholes that were used by the Mayans originally as a sacrificial pit. They have now been converted to house some of the most clean and transparent waters, a combination of rain water and limestone that provides refreshing coolness in the baking hot heat.

You can see turtles in their natural habitat.

If you prefer turtles to tequila and are looking for an eco-friendly reason to visit Tulum, seeing turtles in their natural habitat alone should convince you. Each year from May to October, the entire beach of Tulum welcomes thousands of turtles who come and lay their eggs in the powdery sand at night.

The food is demasiada rica.

Although not traditionally known for their fish tacos like the Baja Peninsula, Tulum proves to be just as much of a foodie destination with their ceviche. Whether you like seafood or opt for vegan and vegetarian options, there’s something that suit all gustos.

Step back into history and explore the Mayan ruins.

Tulum houses the most iconic of all the Mayan ruins, which sits perched on top of a giant cliff just north of the main drag. If you’re looking for a quick history lesson, this place is perfect. If you’re looking to explore more, Cobá is just an hour from Tulum and boasts a spectacular 138-foot pyramid.

Eco-friendly escapes.

Despite popular belief, Tulum is not as touristy as neighboring Playa del Carmen and Cancún. In fact, there are multiple world-class sustainable hotel options that have locally crafted buildings and use organic materials. Tulum is great for those who are conscious about their environmental footprint!

If you have been nervous to take the leap and book your trip to Tulum, don't be. There are plenty of opportunities to dive deeper into the history and culture of the Yucatán. Don’t know where to begin? Email us for further information!

Nick Marranzino